UMI
Led creative direction and choreography for UMI’s debut international tour, blending R&B sensibilities with minimalist, storytelling-driven movement to mirror her introspective lyricism. Tailored performances to cultural nuances in cities like Tokyo and Seoul, incorporating local dance styles to deepen audience connection. Drove a 30% increase in social media engagement post-tour, with fan-generated content highlighting the show’s “intimate, transformative” choreography.
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