LYNX NY
Revitalized Lynx NY’s brand identity as a luxury streetwear disruptor, crafting a “Raw Elegance” visual language (monochrome campaigns, guerrilla pop-ups in Bushwick galleries) to target urban creatives. Launched TikTok UGC contests (#LynxUnseen) that reduced CAC by 40% while driving $500K in 4 months. Partnered with DJs and skate collectives to embed Lynx into NYC’s underground culture, achieving 200% YOY growth.
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