UMI | COACHELLA

Orchestrated UMI’s breakthrough Coachella performance, fusing neo-soul aesthetics with immersive stage design (projection-mapped cherry blossoms, live string ensemble) to mirror her introspective artistry. Choreographed fluid, improvisational movement that echoed the set’s themes of vulnerability and rebirth, culminating in a viral TikTok moment (2M+ views) during “Remember Me.” The performance solidified UMI’s festival credibility, driving a 50% surge in Spotify monthly listeners post-event.

TANK ft. ALEX ISLEY | NO LIMIT

Produced No Limit’s sultry R&B soundscape, blending Tank’s classic vocals with Alex Isley’s modern harmonies to bridge generational soul audiences. Curated studio sessions with Grammy-nominated engineers, emphasizing live instrumentation (Fender Rhodes, live drums) for organic warmth. The track garnered 5M+ streams in 3 months and charted on Billboard’s Adult R&B Airplay, praised by SoulBounce as “a timeless collaboration.”

SOHO HOUSE | ANIMUS

Conceptualized Animus, a multidisciplinary art experience for Soho House LA, merging contemporary dance, live painting, and ambient soundscapes to explore duality. Cast and directed 15+ performers, including Juilliard-trained dancers and emerging visual artists, to create site-specific vignettes across the venue. The event sold out in 72 hours, with Cultured Magazine hailing it as “a masterclass in sensory storytelling,” leading to 3 recurring global commissions.

LYNX NY

Revitalized Lynx NY’s brand identity as a luxury streetwear disruptor, crafting a “Raw Elegance” visual language (monochrome campaigns, guerrilla pop-ups in Bushwick galleries) to target urban creatives. Launched TikTok UGC contests (#LynxUnseen) that reduced CAC by 40% while driving $500K in 4 months. Partnered with DJs and skate collectives to embed Lynx into NYC’s underground culture, achieving 200% YOY growth.

SOFT GIRL FOREVER

Built SGF from concept to $1M/year Gen-Z lifestyle brand through nostalgic, pastel-drenched storytelling and a 200+ micro-influencer network. Designed limited-edition drops tied to lunar cycles and TikTok trends (e.g., *“Y2K Self-Care Kits”*), achieving 80% sell-through rates. The brand’s inclusive messaging earned features in Teen Vogue and collaborations with Depop, scaling Instagram followers to 150K+ in 18 months.

SONY

Led creative direction for Sony Music’s 2023 flagship campaign, “Soundscapes,” curating hybrid virtual/physical experiences for 10+ artists (Maggie Rogers, Omar Apollo). Designed AR filters and interactive merch that boosted pre-save rates by 35% and drove 1M+ user-generated content impressions. The campaign won a Clio Music Award for innovation in fan engagement.