SOFT GIRL FOREVER
Built SGF from concept to $1M/year Gen-Z lifestyle brand through nostalgic, pastel-drenched storytelling and a 200+ micro-influencer network. Designed limited-edition drops tied to lunar cycles and TikTok trends (e.g., *“Y2K Self-Care Kits”*), achieving 80% sell-through rates. The brand’s inclusive messaging earned features in Teen Vogue and collaborations with Depop, scaling Instagram followers to 150K+ in 18 months.
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This is a paragraph. It is connected to a CMS collection through a dataset. Click “Edit Text” to update content in the connected CMS collection. The CMS can be used to store website content, or to collect data from site visitors when they submit a form. The CMS collection is already set up with some fields and content. To customize it with your own content, import a CSV file or simply edit this placeholder text from the collection. You can also add more fields, which you can then connect to other page elements to display content on your published site.