SONY
Led creative direction for Sony Music’s 2023 flagship campaign, “Soundscapes,” curating hybrid virtual/physical experiences for 10+ artists (Maggie Rogers, Omar Apollo). Designed AR filters and interactive merch that boosted pre-save rates by 35% and drove 1M+ user-generated content impressions. The campaign won a Clio Music Award for innovation in fan engagement.

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This is a paragraph. It is connected to a CMS collection through a dataset. Click “Edit Text” to update content in the connected CMS collection. The CMS can be used to store website content, or to collect data from site visitors when they submit a form. The CMS collection is already set up with some fields and content. To customize it with your own content, import a CSV file or simply edit this placeholder text from the collection. You can also add more fields, which you can then connect to other page elements to display content on your published site.